Animal Friends Pet Insurance
Client
Animal Friends
Service
Brand Strategy
Logo & Brand Design
Print campaign
Digital marketing
UX-informed Website Design
Timeline
2010 as Creative Director
for Hurricane, London
Turning an Underdog into a Major Consumer Brand.
Relaunching UK’s first ethical pet insurance company that supports animal welfare projects across the world, under the brand line: FEEL GOOD INSURANCE
Plasticine Heroes.
The campaign used real Animal Friends pets and their owners - all created in PLASTICINE! They became the heroes of our stories highlighting the company’s charitable position.
Commission your own Animal Friend.
Animal Friends Members could commission their own personal Plasticine Pet, carrying the AF logo. This places the brand not just in their homes, but on the mantle piece - letting our customers proudly spread the word for us!
Successes!
Web flow traffic increased by 40%
Increased ranking to #3 on Google for 'pet insurance.'
Created Interchangeable & Animated Logos.
The dog & cat play with the ball. Horse tosses its head.
Website
Print ads
Digital Marketing
Branding
Brand Bible
