Let's talk Fractional leadership
Non FTE Leadership – how does it work?
How do you get top leadership talent, with years of tried and tested experience without paying top dollar, and having to compromise on other business growth areas?
​
These days there are several alternatives to Full Time Employees (FTEs) at a leadership level. The most recent addition to this is a Fractional Leader which provides the same level of expertise as a Consultant or an Advisor, but with more commitment to your company.
​
Let’s look at the options and understand the differences.
Framework courtesy of Michelle Allbon
For companies looking for Fractional Leaders in NZ, Australia & Singapore see Fractional Directory
For more information see the Fractional Leadership Alliance
A Fractional Leader typically works for just 2 or 3 companies with as much commitment and dedication as a FTE, perhaps more. They have full responsibility for a team, and to meet your company's strategic goals. They report into the CEO or Founder and sit alongside your Leadership team.
​
Fractional Leaders differ from Consultants in a few ways, but one key difference is that they represent your company and have a vested interest to create continuing success, since this relationship is ongoing just as with any regular FTE.
​
Financially the benefits of hiring a Fractional Leader are huge. They include a much-reduced hiring fee, plus no package expenses such as: sick pay, holiday pay, pension plan, medical scheme etc. It's a highly flexible position which suits today's unpredictable business landscape.
Lisa currently has scope to work with one company as their Fractional Marketing Creative Director.
Why You Want Lisa as Your Fractional Marketing Creative Director.
Hire Unilever’s Former Strategic Partner and Creative Leader
You will have the person who helped Unilever add 1 Billion Euro in turnover and become the No.1 Global laundry brand, strategising for your company and leading your team.
​
Affordable: 30 years of International, Award-Winning Expertise
Lisa is a top-tier talent, internally awarded (incl. Gold Lion at Cannes) who you can hire at a cost significantly lower than if she were a FTE. This frees up budget for investing in other areas of your business, whilst ensuring you're getting top, international leadership and expertise.
Unique Knowledge and Experience
Lisa has extensive expertise in writing creative strategies across Asia Pacific, and global markets, for a wide range of industries, and in managing all areas of marketing, from both inside Creative Agencies and inside businesses. This makes her uniquely qualified to identify innovative ideas and approaches that will help your brand stand out in the global marketplace.
Objective Guidance
Internal teams may be too close to their work to see it clearly, Lisa’s fractional capacity means she is free from internal biases and able to objectively develop creative strategies that align with your business goals.
Multi-platform & Visionary Leadership
With 30 years of hands-on, cross-platform experience, Lisa will ensure messaging consistency, highest quality executions and strategies that meet and beat your business goals.
Access to a Wide Network
Working with Lisa means access to her extensive network of creative professionals, ensuring you always have the right talent to meet your objectives.
Speedy Project Delivery
For projects with tight deadlines, that need quick decision-making and efficient execution, Lisa’s experience means she can provide leadership that ensure projects are completed on time and on budget.
Filling Leadership Gaps
Whether due to sudden departures or rapid growth. Lisa can step in to maintain continuity, ensuring your creative vision stays consistent and your team remains focused during transitional periods.
Focus on High-Level Strategy
While your internal team manages daily operations, Lisa can dedicate her attention to strategic initiatives that support long-term growth. This allows you to pursue ambitious projects without overloading your internal resources.
Contact
Drop us a message if you have a project to discuss. We'd love to hear from you.
+852 9495-0155