Dirt is Good - Omo, Rinso, Persil
Lisa was part of the management team at Lowe Singapore that enabled Unilever’s Persil brand to add 1 Billion Euro turnover between 2010-14 and become the No.1 Global Laundry brand.
We also proved that the world is *almost* one big global marketplace. The aim was to find one idea that could traverse the globe, but in the end we had to settle for two. Presenting the world's first global campaign for Dirt is Good: "Baby Head", and for the UK market the winning execution was: "Robo Cooking".
Client
Unilever
Service
TV / Print Advertising
Country
Global (except UK market)
2015 as Regional Creative Director
for Lowe Singapore
Timeline
Omo Dirt is Good - Brasil "Babyhead"
Country
UK Market
Client
Unilever Persil
Service
TV / Print Advertising
Timeline
2015 as Regional Creative Director
at Lowe Singapore
PERSIL Dirt is Good - UK "RoboCooking"
Breeze Singapore - Come Out To Play
Client
Unilever
Service
Activation Experiment
Timeline
2014 as Regional Creative Director
at Lowe Singapore
Breeze Dirt is Good - Singapore "Come Out to Play" #makeymakey
Breeze Singapore - Evolution Campaign
Awards
Cannes Lions 2012 - Gold - Outdoor Campaign
Spikes Asia 2012 - Silver - Print Campaign
Gongs 2012 - Gold & Silver - Print Campaign
Service
Print / OOH
Timeline
2012 as Regional Creative Director
at Lowe Singapore
Client
Unilever
Omo Brasil - Launch Campaign
Client
Unilever
Service
Print / OOH/ in store POS
Timeline
2015 as Regional Creative Director
at Lowe Singapore
Omo Dirt is Good - Brasil Launch Tira Manchas "Explosion"
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