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Dirt is Good - Omo, Rinso, Persil

Lisa was part of the management team at Lowe Singapore that enabled Unilever’s Persil brand to add Euro 1 billion turnover between 2010-14 and become the No.1 Global Laundry brand.

We also proved that the world is almost one big global marketplace, by finding one idea that could traverse it. In the end we had to settle for two! Introducing the first global campaign for Dirt is Good... "Baby Head", and for the UK market: "Robo Cooking". 

Client

Unilever

Service

TV / Print Advertising

Country

Global (except UK market)

2015 as Regional Creative Director
for Lowe Singapore

Timeline

Omo  Dirt is Good - Brasil "Babyhead"

Omo Dirt is Good - Brasil "Babyhead"

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DIG Babyhead
Sky Bb-only_Brazil Billboard-01.jpg

Country

UK Market

DIG Robocooking

Client

Unilever

Service

TV / Print Advertising

2015 as Regional Creative Director
at Lowe Singapore

Timeline