Earth Yoga Clothing
A contemporary rebranding for Earth Yoga Athleisure brand to make it relevant for younger consumers. The brand identity moving from happy hippy to strong, independent millennials with a material focus on high tech, stretchy fabric.
Since this was a brand relaunch with a tight budget, we created the foundational blocks for the brand to build upon, giving communication considerations and options for future directions.
Client
Epic Group for their
newly acquired Earth Yoga brand.
Service
Branding incl. logo design
Website Design
2022 Tootsweet Concepts
Timeline
Logo Design
The new -ey design enables a horizontal and a vertical formation that can be used to emphasise both the brand's leisure and athletic purpose.
Using the -ey also allows the brand to consider creating future marketing communications that employ the -ey as part of the headline: "comf-ey" "stretch-ey"
Website
Brand Font & Colours
Label Design
