eyeMajic Instant Eyeshadow
Relaunching the world's first instant eyeshadow: a new brand, new packaging, social media, and physical launch at London's Olympia Beauty Show 2018.
Service
Rebranding & Packaging Design
Brand Strategy
UX-informed Website Design
Social Media
Distribution
Timeline
2018 Tootsweet Concepts
PACKAGING DESIGN CHALLENGE
Confined by the size of the inner packaging, our new box design had to instantly tell shoppers that these funny-shaped, little pads actually contained eyeshadow, plus be able to show all colours.
So we created ‘Gracie’ whose seductive, half-closed eyes became perfect windows to show off eyeMajic.
RESULTS
Our new packaging led the 2018 brand relaunch across Thailand, Australia, Russia, Hong Kong and UK where it debuted at London's Olympia Beauty Show in Oct 2018.
It featured in over 40 online publications incl: The Daily Mail (UU: 239mil), Glamour Magazine (UU: 2.6mil), and The Sun (UU: 19mil).
UK LAUNCH AT LONDON'S OLYMPIA BEAUTY SHOW 2018
The most famous beauty show in the UK, we supported the UK Distributors with design of their Expo Stand and were flown over to be the brand ambassadors at the event; demonstrating the product and being interviewed for local TV / social media.
The Expo design centered around a selfie photo wall which would clearly show the brand in every shot and position the person's head to fit in the middle of the WOW!
eyeMajic
Website for the spin off site:
clevercosmetics.club
To sell the brand in Hong Kong we created an e-commerce website, plus Instagram and Facebook social media accounts.
